The Thread

Brands in Review, episode two: Celine's product pages, six products that leave shoppers guessing and the free fix that needs no AI.

Brands in Review, episode one: Forever 21's product pages, four image gaps that cost sales and a checklist for your top ten products.

Ten practices that make AI fashion model images hold up to close inspection, why a convincing face is not enough, how to review an image properly, and how to label your images.

A practical comparison of AI generated models and real models for lookbooks across eight dimensions, with notes on consent, disclosure and how brands combine both.

The established alternatives to AI fashion photography services, what each does best, where it struggles, and seven questions that help you choose by catalog, category and channel.

How to measure the cost efficiency of AI fashion imagery by cost per live product, where the savings come from, seven factors that decide them, and a simple first pilot.

What creative control means when AI fashion models replace a shoot, the five kinds of tools on offer, eight controls to check, and a simple first pilot for a young label.

A map of the virtual model studio category: what counts and what does not, the five types of options, eight things to compare, and how to run a fair pilot.

How to turn the first physical sample into on-model images for line sheets, pre-orders and launch day, where it pays off, and how to photograph a sample so it visualizes well.