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The Thread
Discover new ways to elevate your brand with tips and trends from the fashion world
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Generative AI
Inside HELIOT EMIL’s Bold New Era of AI Driven Creativity
By
Avi Friedman
|
February 5, 2026
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eCommerce
Holiday eCommerce strategy for fashion brands in 2025
By
Avi Friedman
|
November 5, 2025
Learn how to craft a holiday eCommerce strategy that drives conversions with personalization, sustainability, and limited-edition fashion drops.
Guides
Sustainability in fashion operations: For innovative leaders
By
Avi Friedman
|
October 29, 2025
Learn how sustainability in fashion can become a competitive advantage through circular design, material innovation, transparency, and responsible operations.
Marketing Tips
Emerging Fashion Markets: Where Global Brands Should Play
By
Avi Friedman
|
October 21, 2025
Emerging fashion markets like India, LATAM, and Dubai are redefining global fashion. See how smart brands grow by acting local.
Marketing Tips
The Vertical photos trend: What fashion brands should know
By
Avi Friedman
|
October 14, 2025
Discover why vertical photos are redefining fashion photography. Learn how brands use mobile-first visuals to boost engagement and reach.
Marketing Tips
Gen Z campuses driving new influencer marketing trends
By
Avi Friedman
|
September 30, 2025
From dorms to lecture halls, Gen Z is redefining influencer marketing trends. Discover how fashion brands can tap into campus culture now.
Marketing Tips
Sustainable fashion market trends every brand should know
By
Avi Friedman
|
September 25, 2025
The sustainable fashion market is booming. See the trends shaping it and how nimble brands can win with smarter, cleaner AI-powered strategies.
News
Meet the new Botika: AI for fashion teams driving quality at scale
By
Avi Friedman
|
September 17, 2025
Discover Botika 2.0 — AI for fashion teams delivering lifelike models, flawless flat lays, and video workflows to elevate visuals at scale.
Marketing Tips
The fashion brand’s guide to DTC marketing
By
Avi Friedman
|
September 9, 2025
Discover how fashion brands use DTC marketing to build loyalty, boost margins, and control the customer journey from first click to delivery.
Photography
Menswear photography: How to make every look stand out
By
Avi Friedman
|
September 2, 2025
Learn how to master menswear photography with tips on styling, lighting, and consistency—plus how AI is transforming shoots into sharper brand visuals.
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