The Thread

Five shifts to plan for as AI becomes part of fashion, what each means in practice and a simple two-season plan.

From product pages to video and social: what a single garment photo can produce with AI fashion models, and how to keep every piece on brand.

A migration plan from stock photography to AI model imagery: audit, prioritise, prepare, test side by side and retire the old library in waves.

How bias enters AI fashion imagery, a bias check you can run in an afternoon and how to build a cast that reflects your customers.

A checklist for the garment photos behind AI fashion imagery: front and back, even light, plain background, pressed and sharp, plus the mistakes that cause re-dos.

A plain definition of synthetic media, where it already appears in fashion, the benefits and risks and a four-step policy you can adopt this week.

A 30-day rollout in four weeks: baseline and set-up, produce and review, test, then decide and plan the next 60 days.

Virtual influencers and AI fashion models are different tools. What each is good at, how they differ in cost, risk and measurement, and how to choose.

How to write a short guideline that keeps AI fashion imagery on brand: the look, the cast, the scenes, image rules, a review checklist and labelling.