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The Thread
Discover new ways to elevate your brand with tips and trends from the fashion world
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Generative AI
Inside HELIOT EMIL’s Bold New Era of AI Driven Creativity
By
Avi Friedman
|
February 5, 2026
Read More
eCommerce
Spotlight on fashion trailblazers: ENCRUSTED, NewMe and PromGirl
By
Avi Friedman
|
March 21, 2025
Meet ENCRUSTED, NEWME, and PromGirl—brands redefining fashion. See how they stand out and how Botika supports their vision!
eCommerce
Lights, camera, conversions: How to take pictures of clothes to sell
By
Avi Friedman
|
March 5, 2025
Learn how to take pictures of clothes to sell that turn heads! From prep to lighting, nail your shots and boost sales with ease.
Generative AI
AI in fashion: Transforming how we create, shop and wear clothes
By
Avi Friedman
|
February 10, 2025
AI in fashion is transforming trends, sustainability, and personalization—reshaping creativity and efficiency in the industry.
eCommerce
Bold fashion photoshoot ideas for editorials & brand campaigns
By
Avi Friedman
|
January 18, 2025
Boost your portfolio with fun, creative fashion photoshoot ideas! Unique poses, bold backdrops, and storytelling themes to make your shots pop!
News
A big step forward: Botika’s mobile app and $8M seed round
By
Eran Dagan
|
January 16, 2025
New app, new era! Botika raises $8M to make pro fashion visuals simple & accessible. Download our iOS app & elevate your brand now!
Generative AI
How generative AI for business transforms fashion
By
Avi Friedman
|
January 15, 2025
Generative AI for business is the fashion world’s secret weapon—think faster designs, bolder campaigns, and personalized shopping magic.
Generative AI
Challenges in training AI for fashion: Realism vs. hallucinations
By
Eran Dagan
|
January 9, 2025
AI is changing fashion, but getting it right is tricky. Eran Dagan shares how tech and creativity come together to solve big challenges.
Marketing Tips
Holiday marketing for fashion SMBs
By
Avi Friedman
|
December 4, 2024
Is your Fashion brand looking to boost your holiday marketing? Discover tips and examples to make it more engaging and profitable this season!
Marketing Tips
Apparel branding 101: A guide to enhancing your brand’s appeal
By
Avi Friedman
|
September 24, 2024
Boost brand trust, engagement, and sales by using the same models across all platforms. Apparel branding done right connects with customers.
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